Playbook 2026

Kick off 2026 strong! Focus on building connections and setting appointments for Q1 success.

February Challenge – Social Media: Multi-Purpose & Value Placement Team, February is focused on building leverage through content. We are launching the February Social Media – Multi-Purpose & Value Placement Challenge, designed to help you create strategic content that can be reused across multiple platforms and assets in your business. The objective is simple: create educational, value-driven content that can serve more than one purpose. This is not about random posting. It is about producing intentional content that can be repurposed into: • Social media posts and reels • Listing and buyer flyers • Email blasts and drip campaigns • Website/blog content • Text follow-ups to Zillow leads • Buyer consultation materials Your content should focus on education and real client problems, such as: • How to overcome credit issues to qualify for a home • How to prepare for your loan approval • How to navigate the inspection process • Why it is important to use a real estate agent • Understanding closing costs • Market updates and pricing strategy Each video or post you create should be structured in a way that it can be reused across multiple business channels. The goal is efficiency, authority, and brand positioning. We are not just posting — we are building assets that generate conversations and opportunities. Let's be intentional. Let's create value. Let's turn content into business.

March Listing Reactivation Challenge – Earn an Extra $1,000 Per Listing Team, March is officially Database Domination Month. We are launching a March Listing Reactivation Challenge designed to reward agents who go back into the pond, re-engage dormant leads, and turn conversations into active listings. Here's how it works: The Objective Reactivate a lead from your pond or database and convert that conversation into an active listing. Qualification Requirements • The re-engagement call must be recorded. • The call must clearly show the lead has real interest and a potential need to list. • The lead must originate from your pond or database (not a brand-new inbound lead). Bonus Structure • $500 Bonus when the listing agreement is signed and active in MLS. • $500 Bonus when the property successfully closes. That's $1,000 extra per listing on top of your normal commission. Additional Incentives • Free Sentry lockbox for the listing • Free post installation for your For Sale sign We're not just looking for activity — we're looking for production. There are opportunities sitting inside your database right now. Conversations you started. Relationships you built. People who trust you. March is the month we wake them up. Let's turn old conversations into new inventory. Let's create listings from relationships. Let's build momentum going into Q2 strong.

April Challenge – Conversion Month: Contracts & Closings Team, April is about converting conversations into contracts. Q1 was about building your pipeline — setting appointments, generating listings, and creating content. Now it's time to turn that activity into production. The April Conversion Challenge is focused on one thing: getting buyers and sellers under contract and to the closing table. The Objective: Maximize your conversion rate from active leads and appointments to signed contracts. Focus Areas: • Follow up relentlessly on all active buyer and seller leads • Convert pond leads into written contracts • Push any pending listings to active status • Schedule and conduct buyer consultations that lead to signed buyer agreements • Log all transactions in Zillow to ensure credit toward ZHL metrics Bonus Incentive: Any agent who closes 2 or more transactions in April earns a recognition spotlight at the next team meeting and a bonus reward to be announced. April is the bridge between Q1 momentum and Q2 production. Let's close strong. Let's convert. Let's build on everything we've built.

Team, We are officially launching the Mobile Home Purchase Challenge — running from May through the end of 2026! Following our team training on how to buy and finance a mobile home, it's time to put that knowledge into action. The Challenge: Help a buyer successfully purchase a mobile home financed through ZHL (Zillow Home Loans). The Reward: Earn up to 55% commission on any mobile home transaction closed through ZHL — from May all the way through December 2026. This is a unique opportunity to serve a growing segment of buyers, expand your expertise, and earn a higher commission doing it. Key things to remember: • The transaction must be financed through ZHL • Applies to all mobile/manufactured home transactions • Challenge runs May 1 – December 31, 2026 Agents who understand manufactured home transactions close deals others walk away from. Let's get to work!

Meet at least 1 local lender and get 1 personal pre approval and one zillow connection pre-approval within the next 30 days.

Commit to the new FLEX TEAM STANDARDS - 9-12pm every Thursday