All agents working to achieve 1,000 points on follow-up through calls, texts, emails, and appointments.

Walkthrough of what Zillow evaluates: reviews, response rate, profile completeness, service areas, and how they affect your pond ranking.

Update your agent resume — bio, headshot, specialties, service areas, and buyer testimonials. Make your profile the first thing a Zillow buyer wants to call. Then build your Zillow intro template, so these materials can be imported into the HTML SmartPlan generator.

Practice presenting your Zillow credentials and value proposition to a new buyer in under 90 seconds. Brendan, Leslie, and Daniel coach each group of three.

Each agent commits to one profile improvement and reviews it before next Thursday.

All agents work off Follow Up Boss to call, email, text, and engage in smart plans and communications with their database. The goal is to reach 1,000 activity points within this hour and a half.

Go to mybuyersite.com and log into the agent section using pin 1790. Each agent inserts their email, phone number, full name, and a profile picture to generate your printable PDFs — the Roadmap to Buying a Home, the Importance of Inspections, and Financing Scenarios. Most importantly, generate your fourth PDF: the Zillow Reconnection Script. Make sure every agent can access all of these materials from mybuyersite.com.

Role-play meeting buyers at a showing and discussing the documents you just generated — practice engaging with key questions, conversion-driven communication, and handling objections where the buyer consultation is guided with these materials. Then recap best practices as a team on how to improve your consultation using all this material, and make sure everyone has access to printing these PDFs out before they go on appointments.

All agents working to achieve 1,000 points on follow-up through calls, texts, emails, and appointments.

Rules of engagement: speed-to-lead, pond etiquette, claim thresholds, and how to avoid losing pond access. What Zillow rewards and penalizes.

Utilize the new Lead Reporting Card section of the Fidelity Home Group Hub to log the activities completed during today's Flex Lab across each segment of the database. Track how many leads you attempted to contact, how many picked up, how many were moved from "attempt to contact" into "nurture," and how many nurture leads you actually connected with. Fill out the easy-to-edit scorecard for today — each Thursday gets its own card — and download it from the dedicated Lead Reporting Cards section on the hub for your records.

All agents working to achieve 1,000 points on follow-up through calls, texts, emails, and appointments.

How Follow Up Boss smart plans work: trigger-based sequences, drip cadence, and how to keep Zillow leads warm without manual chasing.

Use AI to research a lead’s property, neighborhood, and buying signals — then feed enriched notes back into Follow Up Boss for smarter outreach.

Each group builds one smart-plan campaign end-to-end: audience, cadence, message templates, and AI-enriched personalization.

Review the four-week cycle, measure activity points, and preview next quarter’s skill rotation.